Apple is not looking to give its users a free rope with its AI features and will limit their ability to use generative AI for image editing.
Apple has lagged behind rivals like Google and Samsung in adding AI features to its phones. The company's now-botched attempt to bring Apple Intelligence features on par with, or better than, the competition also faced severe hurdles, as many of the advertised features were delayed while others, like the Siri revamp, didn't arrive for over two years and may now finally see the light of day with iOS 27.
However, as it rolls out another wave of AI-powered features, the company is now focusing on how the new technology can help users solve problems that were previously difficult or impossible to address.